Digital marketing is an essential tool for companies relying on the internet to grow business. It provides an effective platform to reach target audiences and promote products or services. By leveraging the power of digital marketing, companies can expand their reach, increase brand awareness and gain more customers.
Short-form vs. long-form video content: Definitions
One of the most effective ways to leverage digital marketing is through search engine optimization (SEO). By optimizing content and website structure for search engines, businesses can get their websites ranked higher amongst the competition. Additionally, SEO helps capture targeted traffic, resulting in higher conversion rates and improved brand visibility.
Another powerful way to utilize digital marketing is through social media platforms such as Facebook, Twitter, YouTube, and Instagram. Companies can use these platforms to connect with their target audience, create engaging content and build relationships that can result in increased conversions.
A brief history of video marketing
Companies can also use social media for direct marketing by creating ads targeting users based on their profile information and activities.
Content marketing is also an important aspect of digital marketing, as it helps to establish credibility and build customer trust. Content such as blog posts, articles, case studies, and infographics can all be used to promote a brand and provide valuable information to the target audience. Additionally, businesses can use content marketing to establish relationships and offer customers incentives, such as exclusive discounts or freebies.
Finally, email marketing is an effective way to reach potential and existing customers. With targeted email campaigns, companies can nurture relationships, educate customers, and offer valuable information. Email campaigns can be used to promote or initiate conversations with relevant customers.
By leveraging the power of digital marketing, companies can ensure that their business is visible to the right audience and reach potential previously inaccessible customers. Companies that use digital marketing effectively can significantly increase their brand awareness and acquire more customers.
Your marketing channels
Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.
Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.
“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”
Hire a team of expert marketers to handle the research and video creation process for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
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